If brands sincerely acknowledge that the customer is king, then as one would expect, they must provide resources that make them feel like royalty. These resources include marketing materials and customer support, among others.
As a language of communication, English is a powerful tool indeed, but brands should understand that the language is only a part and not the entire toolkit. After all, English is only the third widely spoken language in the world.
By now, you should have realized that restricting brand communications to a single language will diminish the brand’s chances of expansion into the global marketplace. If they are looking for an upgrade to the international circle, brands need an employee base proficient in multiple languages with a deep understanding of regional cultures and norms.
Think about it: a brand that places importance on catering to the needs of its consumers, from head to toe. These are the ones that will thrive in the market.
And what is their selling point? Powerful Multilingual Communication.