Have you ever heard about transcription services? You probably have, but do you know what they are and how they can benefit businesses? Probably not. Because transcription services are not that popular, especially among small businesses, they are unaware of the benefits these services can provide them.
With this blog, I will explain what transcription services are and how your business can benefit from them in many ways.
So, let’s get started.
What is Transcription Service?
Transcription services are nothing but converting audio or video content into text format. This conversion is done by human transcriptionists who listen to the audio/video and type out what they hear.
Businesses hire transcription service provider in India for various purposes like creating a transcript of an interview, focus group discussion, business meeting, etc. This can be used later for reference or training new employees.
There are many benefits of transcription services for businesses. Let’s have a look at some of them.
#1. Helps In Creating Accurate Records
Transcription services help businesses create an accurate and permanent record of audio/video content. It is helpful, especially in the case of business meetings where important decisions are taken. With transcription services, businesses can create a text document of the meeting, which can be referred to later.
For example- If you are a startup owner and want to keep a record of your first board meeting, you can get it transcribed. It will help you refer to the meeting later and know what was discussed and decided in the meeting.
#2. Improves Employee Training Process
Transcription services can train new employees. With transcription, businesses can create a text document of training sessions that can be used by new employees later
for reference. This is especially helpful in the case of online training sessions where employees cannot take down notes.
For example- Let’s say you run a call center and want to provide training to your new employees on customer service. You can get the training session transcribed and give it to your new employees. They can refer to the text document later whenever they want, and it will help them provide better customer service.
#3. Helps In Creating Marketing Collaterals
Transcription services can also create marketing collaterals like eBooks, white papers, etc. With transcription, businesses can convert audio/video interviews of experts into text format, which can be used later for creating marketing collaterals.
For example- You run a digital marketing agency and want to create an eBook on the latest trends in digital marketing. You can interview some experts in the field and get the interview transcribed. The text document can be used later for creating the eBook.
#4. Makes It Easy to Share Information
Transcription services also make sharing information with employees, clients, or other businesses easy. Companies can convert audio/video content into text format and share it via email or any other platform with transcription. It is beneficial to share meeting minutes or training sessions with employees who were not able to attend the meeting or training.
For example, you are a project manager and want to share the project meeting minutes with your team members. Some team members were not able to attend the meeting. With the transcription services, you can convert the audio recording of the session into text format and share it with all the team members.
#5. Helps In Searching & Analyzing Data
Data analysis is an essential part of any business. Transcription services can help companies analyze data by converting audio/video content into text format. This makes it easy to search and analyze data compared to audio/video files. Also, businesses can use text analytics tools to analyze data more effectively.
For example- there is an institute that provides online courses. Now the institute wants to know which topics are being liked by the students and which are not. So, they can transcribe the audio/video content of the courses and then analyze it to get the required data. It will help them in improving their courses.
#6. Saves Time & Money
Cost and time are two crucial factors that businesses need to consider while making any decision. Transcription services can help businesses in saving both time and money.
With it, companies don’t need to waste their time transcribing audio/video content themselves. They can also get the transcriptions done at a fraction of the cost compared to other voice recognition methods.
#7. Helps In Accessibility & Usability
Transcription services can also help make content more accessible and usable for people with disabilities. It will help them understand the content better and make use of it. By hiring transcription service provider in India, businesses can convert audio/video content into text format, which people with disabilities can easily access.
For example- there is a video on YouTube about the history of a country. Now, if visually impaired people want to know about the history of that country, they can use transcription to convert the video into text format. It will help him understand the content better, and he will be able to learn about the country’s history.
#8. Improves Customer Service
Customer service is an integral part of any business. Transcription services can help businesses in improving customer service. It helps companies understand the customer’s problem better and provide a solution quickly. Many customer service applications use transcription to convert audio/video content into text format.
For example, a call center receives calls from customers regarding their product. Now, if the call center uses transcription, it can transcribe the call’s audio into text format. It will help the call center understand the customer’s problem better and provide a solution quickly.
#9. Helps In Marketing & Advertising
Transcription services can also help businesses in marketing and advertising. Many marketing and advertising applications use transcription to convert audio/video content into text format. It helps companies understand the customer’s needs and wants better and quickly provides them with the required information.
For example, a company wants to launch a new product. The company can use transcription services to convert the audio/video content of the product into text format. It will help the company understand the customer’s needs and wants better and quickly provide them with the required information.
Transcription services are a great way for businesses to convert audio/video content into text format. It helps companies save time and money, improve customer service, increase accessibility, and much more.
If you are looking for a transcription service, you should consider hiring our transcription services in India. We will help you out and get the work done efficiently.